| Presented by: | | | | there are significant differences among the |
| Name: Wisdom Iheukwumere Eleba | | | | various regions on their knowledge domains.Table |
| Supervised by: Ms Alison Abraham | | | | 1: Comparison table of Students from Five |
| | | | Regions in Asia and Africa |
| | | | | The result in the Table 1 above showed that |
| Abstract | | | | students from Southeast Asian scored the |
| The aims of the survey are to investigate the | | | | highest of 80%, Southern Africa (77%) and East |
| level of general knowledge among local and | | | | Africa(77%) posses higher historical knowledge |
| international students studying in Nottingham | | | | than their counterparts from West Africa which |
| University Malaysia campus, and to investigate | | | | scored 62% and South Asia (62%). Similar trend |
| differences in the level of knowledge among | | | | is depicted on knowledge of geography, where |
| students of Nottingham university studying in | | | | Southeast Asia, East Africa and South Africa both |
| different faculties which include: Engineering, | | | | had average score of 62% on the sub scale of |
| Bioscience, and Business; and among students | | | | geography knowledge; well ahead of the lagging |
| from various regions studying in the university of | | | | regions: south Asia (46%) and West Africa |
| Nottingham. | | | | (42%). |
| These aims were realised by undertaking a | | | | However, result on the contrary showed that |
| survey of the different regions within the campus. | | | | south Asia has the highest knowledge on |
| The survey is the first of its kind to specifically | | | | economics among other regions with total score |
| target inter-regional comparative study on level of | | | | of 74%, West Africa (50%), Southern Africa |
| general knowledge among students of different | | | | (42%), East Africa (48%) and Southeast Asia |
| nationalities. | | | | (49%). On the related pattern, West Africa |
| The survey was conducted by means of | | | | students showed impressive knowledge on |
| questionnaire. The questionnaire covered different | | | | science domain with a score of 60% ahead of |
| aspects of the knowledge domain and research | | | | other four regions, and closely followed by South |
| process; including questions from the following | | | | Asia (58%), Southeast Asia (58%), South Africa |
| subject areas: geography, economy, history, | | | | (57%) and East Africa (52%). |
| science, sports and entertainments. | | | | Nevertheless, the result is interpreted with lots of |
| The result defies the general held opinion and | | | | caution as there are unequal representation |
| expectation that students in business are highly | | | | sample from these regions, which may likely have |
| knowledgeable in economics, as that is their core | | | | moderating effect on the outcome of the result. |
| area of specialization. Such could also be argued | | | | Also, one observation that are readily deciphered |
| on the average score of Biosciences students on | | | | from the result is that, there is only marginal |
| science domain of knowledge. | | | | significant differences in the overall knowledge |
| There are only marginal significant differences in | | | | score of students from these regions, as each |
| the overall knowledge score of students from the | | | | region compensated for their low scores with |
| different regions, as each region compensated for | | | | their scores on other knowledge domain where |
| their low scores with their scores on other | | | | they have comparative advantage. |
| knowledge domain where they have comparative | | | | Besides, the comparative analysis of scores |
| advantage. From the above result, this report has | | | | across courses of study showed a somewhat |
| fulfilled his aims and objectives | | | | similar pattern of knowledge specialization (see |
| Introduction | | | | Table 2). Students from engineering disciplines |
| For centuries, people have been very keen in | | | | scored outstandingly higher in Science (64%) well |
| knowing whether there are differences in the | | | | ahead of students from Business (57%) and |
| level of knowledge among various races. This has | | | | Biosciences (52%). In a similar manner, students |
| been a controversial issue which has generated a | | | | from Business discipline had score of 80% in |
| lot of conflicting opinions, One of the earliest | | | | history compared to their counterparts from |
| researchers to venture into such comparative | | | | Engineering (71%) and Biosciences (58%) and also |
| research was ‘Alfred Binet’ and other | | | | in sports & entertainment (62%), closely followed |
| researchers who had particular interest in studying | | | | by students from Engineering (61%) and trailed by |
| intelligence as a construct. However, their findings | | | | students from Biosciences (58%), but lagged least |
| have generated lots of interest and have | | | | in Economy and Geography knowledge domains. |
| prompted further researches on nature-nurture | | | | Table 2: Comparison of the Students’ score |
| controversy in trying to understand the basis of | | | | from the three fields of study |
| intelligence and knowledge. Another researcher | | | | Finally, students from Biosciences had average |
| who have drawn so much attention to | | | | score of 68% in Economy and well above |
| differences in psychological and biological | | | | students from other fields of study, Engineering |
| endowment is ‘Geert Hofstede’ in his | | | | (53%) and Business (46%). Similarly, each faculty |
| cross-cultural study albeit limited to some domains | | | | compensated for their areas of weaknesses in |
| of interest such as Masculinity/Femininity; Risk | | | | general knowledge with areas they have |
| Uncertainty avoidance, Individualism/Collectivism, | | | | competitive edge.However, the result defies the |
| Power distance etc cross-cultural differences. In | | | | general held opinion and expectation that students |
| nutshell, this survey study is concerned about | | | | in business are highly knowledgeable in economics, |
| comparing students’ general knowledge in | | | | as that is their core area of specialization. Such |
| relation to their regions and field of study. The | | | | could also be argued on the average score of |
| study is intended to draw inference based on the | | | | Biosciences students on science domain of |
| analysis of the response of the sample population | | | | knowledge. |
| drawn from University of Nottingham, Malaysia | | | | The result in Table 3 showed that students make |
| campus students and recommendation will be | | | | more use of electronic media (internet and |
| made on how to foster general knowledge in | | | | television) in acquiring new knowledge than print |
| students. | | | | media (books and newspapers).the graph below |
| It is designed to encourage students who are | | | | shows how many respondents that uses |
| studying in a particular area of the world or | | | | electronic media as sources of knowledge |
| discipline to acquire broader and general | | | | compared to print media. |
| knowledge to be able to have international focus | | | | Table 3: Table showing preferred media choice for |
| especially with the compelling trend of globalization. | | | | sourcing knowledge by students. |
| This aptly implies that students are more than | | | | |
| ever before challenged to posses | | | | Implication of the study: Only small sample of |
| ‘generalists’ knowledge without | | | | University of Nottingham, students were used in |
| necessarily compromising their ‘specialists’ | | | | the study and there were fairly represented. This |
| knowledge for example, Engineering, Bioscience | | | | hampers the generalization of the result and |
| and Business students, thereby placing their area | | | | findings from the study. Besides, those that took |
| or discipline in a broader, cross-cultural context | | | | the questionnaire home and returned it in a later |
| relation to influences by trans-national, sometimes | | | | time may have sourced the answer from friends |
| global dynamics and socio-cultural and early | | | | or through internet, thus possibility of biases and |
| educational system. | | | | errors in the study. The implication of this study is |
| Methodology | | | | that students should be encouraged to acquire |
| The study employed survey methods to assess | | | | broader knowledge in other fields outside their |
| student’s general knowledge on five subject | | | | subject of study, but should as a matter of |
| areas such as: history, economy, geography, | | | | requirement seek deeper knowledge in their area |
| science, sport and entertainments. The samples | | | | of specialization or field of study. |
| were randomly drawn from the University of | | | | Conclusion |
| Nottingham Malaysia students studying | | | | Based on the findings of the study, the |
| Foundations and Degree courses in Engineering, | | | | researchers are concluding by proffering the |
| Biosciences and Business. The age of the | | | | following recommendations for improvement in |
| respondents ranges from between 16 to 24, with | | | | general knowledge. |
| majority of the respondents in the age range of | | | | The university should improve its general study |
| 19-21 years. | | | | courses to expose students to broad range of |
| Respondents were chosen randomly to fill up the | | | | knowledge. |
| questionnaire either at the spot or have it | | | | The university should also invest more in digital |
| responded and returned within average time of | | | | (electronic) media in propagating knowledge than in |
| 30 minutes later. Results were analyzed by | | | | print media such as books, and make it as widely |
| regions (Southeast Asia, South Asia, West Africa, | | | | available as possible. |
| East Africa and Southern Africa) and by course | | | | For there are only marginal significant differences |
| of study (Engineering, Biosciences and Business), | | | | in the overall knowledge score of students from |
| to enable the researchers test some certain | | | | the different regions, as each region compensated |
| assumption, and to compare the level of general | | | | for their low scores with their scores on other |
| knowledge among the students of Nottingham | | | | knowledge domain where they have comparative |
| University. There are five researchers from | | | | advantage, thus the result has fulfilled his aims and |
| Business Foundation Class who conducted the | | | | objectives by carrying out a comparative study |
| research and all contributed sizably in the course | | | | among the students from different faculties and |
| of the research. | | | | regions. |
| Responses: A combined total of thirty (30) | | | | Recommendations for future Studies: The study |
| foundations, undergraduate and postgraduate | | | | has contributed to other scores of ethnographical, |
| students of Nottingham University responded to | | | | anthropological and cross-cultural researches on |
| the questionnaire, which yields an overall response | | | | intelligence and knowledge and the researchers |
| rate of 100%. A total of 30 questions were | | | | are hereby recommending that future study need |
| asked; 6 per section which comprises of History, | | | | to be undertaken with larger sample that should |
| Geography, Science, Economics and Sports & | | | | be systematically drawn from all the regions of |
| Entertainment. Some questions were structured in | | | | interest to eliminate any potential of bias and to |
| such a way that there is only one correct answer | | | | corroborate the findings of this study. Also, future |
| from the options whereas others are open ended | | | | study should look at gender differences in general |
| questions but with a definite (correct) answer to | | | | knowledge among university students in University |
| such questions. Examples of questioned posed in | | | | of Nottingham, Malaysia campus. |
| the questionnaire in each of the categories include: | | | | Reference: |
| for Economics- the question asked was that; | | | | Hofstede, N. (1995). International Technical |
| where is the most expensive country to live in | | | | Communication New York: John Wiley and Sons |
| terms of living cost? For History- ‘who is the | | | | Hofstede, G. (1996) Cultures and Organizations: |
| most infamous dictator that led to the bombing | | | | Software of the Mind: Intercultural Cooperation |
| of West Germany? For Geography-‘which | | | | and Its Importance for Survival New York, |
| country is most populated? For sports and | | | | McGraw-Hill. |
| entertainment-“Which team did the formal | | | | Hofstede, G. (1980). Culture's consequences: |
| world player of the year zinedine zidane played | | | | International differences in work-related values. |
| for in his carrier? For science-‘which of the | | | | Newbury Park, CA: Sage. |
| following vitamins is abundant in citrus fruit? | | | | Murdock, G. P. (1949). Social Structure, New York: |
| Discussion of results | | | | Macmillan. |
| The analysis of the survey on general knowledge | | | | Murdock, G. P. 1967. Ethnographic Atlas: A |
| among the university of Nottingham Malaysia | | | | Summary. Pittsburgh: The University of Pittsburgh |
| campus students, drawn from three faculties | | | | Press |
| (Engineering, Business and Biosciences) as | | | | Whiting & John W.M. (1986). George Peter Mk, |
| presented in this study reveals the following | | | | (1897-1985). America Anthropologist: 682-686. |
| pattern of general knowledge. The result of the | | | | White, S. (2000). Conceptual foundations of IQ |
| survey was analyzed to compare the level of | | | | testing: Psychology, Public Policy and Law, 33-43. |
| general knowledge among the students from the | | | | Wolf, T.H. (1973). Alfred Binet. Chicago: University |
| three faculties, and also among students from | | | | of Chicago Press. |
| five different regions that made up the sample | | | | Ziegler, R. S. (1992). Developmental Psychology, |
| population of the study. The result indicated that | | | | 28, 179-190. |