Quality in Offshore Online Tutoring - Definition and Determinants

Personalized online tutoring is fast becoming acounselor apart from the teacher and reverse
popular concept in the US. The appeal lies in thefeedback mechanisms from student to the
personal attention devoted to the learner, readyteacher and academic counselor helps build
availability, convenience of use and increasedaccountability.
affordability due to off-shoring model followed byInterestingly, several online tutoring providers
several tuition providers.follow a distributed model of teaching where the
From the perspective of a learner, it is importantteacher teaches from his/her own home. Several
to understand what online tuition is supposed toother companies provide a matching service
deliver and what should the characteristics ofbetween online tutors and students. While both
quality online instruction be.these models reduce the overheads, they make
What is Qualityreal time quality control quite difficult. For example,
Online tutoring in its best form is supposed toa ringing doorbell or a bawling kid in the
cater to the individual learning aptitude, personalitybackground may completely ruin the continuity of
and pace of the learner while impartinga learning session in the
knowledge, skills and application. Thus quality of anteacher-teaches-from-home model.
online learning program needs to be measured byHaving a centralized teaching facility and the
how much knowledge has the learner grasped andtutors as full time employees goes a long way in
retained and how well can he apply it to problembuilding and maintaining quality tutoring. The formal
solving.office environment generates professionalism and
Parameters affecting qualitya shared service culture so very important in
Since by definition, online tutoring has to cater toensuring great person-to-person service.
the individual differences between learning aptitudeContent quality
of the learners, any discussion on quality shouldContent comprises of the teaching material,
exclude it from parameters affecting learningbooks, notes and exercises.
outcome. Effective online tutoring is supposed toSince the basic premise of online tutoring is total
teach no matter whether the learner is fast orpersonalization, using standard teaching material
slow and that is the determinant of its quality.greatly reduces the effectiveness of instruction.
Thus the factors affecting the quality have to beExperience shows that a single concept can be
intrinsic to the process and operation of providingtaught in several different ways and different
online tutoring. Broadly, these factors can bestudents respond differently to each of these
categorized as:o Instructor qualityo Processapproaches. Thus, it is important to assess which
controlo Content quality, and,o Technology &approach to take for which student and present
infrastructurethe study material according to the same.
Instructor qualityStandard text or notes become pretty ineffective
Online instruction takes personalization of teachingat this stage.
to the next level thereby making the role ofThus, it is important for online tutoring providers
instructor even more significant.to have dedicated content development function.
An enthusiastic teacher with great subject matterThe idea is to customize the study material as
expertise and teaching aptitude can make theper the requirement of the learner so that
online classes very exciting. The novelty ofbenefits of personalization made possible by
learning online from a teacher sitting thousands ofoffshore online tutoring can be passed onto the
miles away becomes an exciting prospect.student.
Thus, in terms of instructor quality, it is importantTechnology & infrastructure
to ensure that the instructor has soundTechnology and infrastructure play an extremely
knowledge of the subject matter, basic teachingimportant role of a facilitator - great infrastructure
aptitude, great communication skills and in case ofand technology does not automatically ensure
offshore teachers, command over spoken Englishgreat teaching but lack of it does ensure no
including neutralized accent and an appreciation ofteaching.
cross-cultural nuances.The voice conferencing software, whiteboard etc
While the subject matter expertise and teachingshould be reliable and not lead to wasted time in
aptitude is to be tested before recruitment,trying to get the session run smoothly.
proper training enables the instructor toContrary to popular belief, teaching online students
effectively communicate to students across theacross half the earth calls for more than just a
globe.PC with broadband. It is important that the
From a process perspective, the implicationstutoring provider invests enough in infrastructure
are:a) Online tutoring provider should haveand processes to ensure quality tutoring
stringent recruitment criteria to ensure teachersconsistently
with good subject knowledge and teaching skillsb)Conclusion
Systematic training be provided to build onlineOffshore online tutoring making quality
teaching skills to an alien audience (eg students inpersonalized help accessible to all is a great
an entirely different country)promise. Quality control of service delivery is
Process controlextremely important to impart effective learning.
Online tutoring is a person-to-person service. ToProper recruitment & training processes for
ensure quality of interaction between the teachertutors, real time process monitoring &
and the student, robust quality monitoring andcontrol, content customization and adequate
quality control mechanisms are necessary,technology & infrastructure are extremely
especially while a session is going on.important to providing exceptional online tutoring,
Real time monitoring contributes significantlyconsistently.
towards ensuring quality. Having an academic