| ing legal services via the Internet offers Lawyers | | | | he or she is seeking. |
| endless possibilities. While we focus our attention | | | | Bottom line? You gotta get KNOWN! |
| on New Jersey based lawyers, the same is true | | | | In order to succeed at attracting and retaining |
| no matter where your practice is located. | | | | clients online, you need to establish a relationship |
| The interesting fact however is that out of the | | | | with them. Designing a content-rich, "education |
| 20,000 plus practicing attorneys in New Jersey | | | | based" website and newsletter that builds trust |
| only just over 600 of them have a web | | | | and is credible, is the only way to develop and |
| presence. Could it be that this many (otherwise | | | | solidify your relationship. Only after you establish a |
| intelligent) attorneys are missing the boat? | | | | relationship will your prospective clients begin to |
| Even if you are an attorney within a larger firm | | | | respond. |
| there are still plenty of opportunities to take | | | | Most lawyers assume that because the Web is a |
| advantage of web-based marketing for the legal | | | | global medium, it's not a relevant advertising |
| profession. Offering your services on the Internet | | | | option for a locally based law practice. Nothing |
| is not about how well developed your | | | | could be further from the truth. After all, if your |
| programming or web-design skills are. | | | | practice is based here in New Jersey, it's unlikely |
| It's about how you present and provide your | | | | anyone outside of a one-hour driving radius is |
| services to your clients. | | | | going to hire you for legal services. Right? Wrong! |
| It's about your message. | | | | That's "stinkin thinkin" Why?... Because a web |
| It's about how you "Educate" your prospective | | | | presence gives your law practice a distinct |
| client. | | | | advantage over your local legal competitors. |
| The potential is endless. You can provide your | | | | Particularly when you are trying to grow your |
| services to clients nationally, state wide or | | | | current client base. The fact is today more and |
| exclusively to residents of a particular county by | | | | more prospective clients are relying on the |
| "targeting" your client base. It doesn't matter | | | | Internet as their primary source of information |
| which practice area you specialize in, you will | | | | about purchasing products and services, including |
| experience tremendous benefits with a web | | | | your "legal services". |
| presence. | | | | So now your Web presence allows your potential |
| Every lawyer has a unique view on his or her | | | | client to get to know you and your service better |
| area of practice. And, odds are you are already | | | | than a "also ran" Yellow Page ad ever could. You |
| promoting that view to your clients and deriving | | | | have the opportunity to give your client a |
| your income based on those principles. But have | | | | confident and secure feeling about making the |
| you ever thought about "educating" your clients | | | | decision of which lawyer to hire. |
| about your views and generating even more | | | | Your Education Based legal website has given S |
| clients by utilizing the powerful reach of the | | | | he a more open-to-hire frame of mind. Since we |
| Internet? | | | | already know that MOST of your competitors |
| In fact, promoting your law practice online, using | | | | (only 600 out of 20,000 in NJ) don't offer this |
| Education-Based-Marketing is, arguably the most | | | | option, you have a serious edge on getting that |
| overlooked yet fertile opportunity on the Internet. | | | | follow-up contact about your legal services. After |
| Even though it requires minimal effort and costs | | | | all, who do you think prospective clients are going |
| very little to create a legal marketing website, | | | | to retain -- a friend or a stranger? |
| most lawyers fail to do so.And what about the | | | | Add to that, the benefit of links and referrals, |
| few lawyers who do attempt to take advantage | | | | pointing to your site, from some highly trafficked |
| of this medium? | | | | legal websites like this one and you have the |
| Well, the effort leaves much to be desired. Either | | | | formula for a successful legal website. |
| they put up a "me too" website that is little more | | | | But there are a million options when it comes to |
| than a billboard in the desert (that no one ever | | | | creating the right website. Where do you turn? |
| sees) OR they hire a so called "webmaster" who's | | | | Let's cut through all the noise and hype |
| legal marketing skills are non existent. The sad | | | | surrounding legal website design and marketing of |
| fact is, neither of these approaches is either | | | | legal services on the web. |
| effective or efficient. | | | | Do It Yourself. That's right. DIY No body knows |
| In order to attract clients to your practice, | | | | more about you and your legal services than you |
| (without word of mouth referrals) you must | | | | do. You are the expert on you. Think you can't |
| successfully educate and convince that client that | | | | do this by yourself? Think again. Here is the |
| you are: | | | | solution to creating the perfect legal website |
| 1) Known to be the best lawyer in your particular | | | | designed to attract your "perfect clients". Clients |
| area of practice. | | | | that you have systematically educated, informed |
| 2) Known to over deliver on your service. | | | | and built a solid trusting relationship with even |
| 3) Known to be competitively priced. (no matter | | | | before you ever talked to them. |
| how high your fees) | | | | This is for those lawyers with a vision. It's The |
| 4) Known to provide the exact legal solution that | | | | Most Overlooked Opportunity on the Net. |