| Network marketing today is so much easier and | | | | purpose of taking a network marketer and giving |
| simpler than ever before, yet the fears and | | | | them the tools and skills to implement the |
| anxieties that the majority of home based | | | | strategies taught. The home based business |
| business owners exhibit runs deep and wide in the | | | | owner should immediate action on what they just |
| industry. It's really an epidemic. In fact, if it were a | | | | learned. |
| medical term it would be labeled Network | | | | But fears and anxieties keep these would-be |
| Marketing Phobia (NMP). The definition would be | | | | entrepreneurs' noses in books. They feel like if |
| something like; "a disease that kills the dreams, | | | | they just get a little more information, have a |
| spirits and hopes of would-be entrepreneurs | | | | little more knowledge, study a little longer, then |
| based on lies and belief systems that each one | | | | they'll find the magic bullet they are looking for. |
| holds to be the truth about themselves. | | | | The magic bullet is called putting the books down |
| One cover up for this phobia is becoming a | | | | and getting busy with applying what they've |
| professional student. There are many times that | | | | learned. It's about learning something and |
| a home based business owner will continue | | | | immediately applying it. Wash, rinse, repeat. |
| educating themselves and they justify it as | | | | Somewhere underneath the professional student |
| something they need in order to start their | | | | lies a tremendous fear of failure, or even fear of |
| business and they classify it as being productive. | | | | success, as odd as that sounds. They are worried |
| There's nothing wrong with education and I'm a | | | | about what others will think about them, or |
| member of the "never stop learning" club, | | | | perhaps sub conscientiously they don't feel they |
| however, at some point, one needs to put the | | | | deserve success. |
| books down and begin the implementation. | | | | By remaining a student and using education as an |
| I understand some initial study and preparation is | | | | excuse to not implement and actually begin |
| necessary, however, I also know that in light of | | | | advertising and running a business, they feel safe. |
| the many tools, resources, mentorship and | | | | They self sabotage through their ongoing study |
| support in the industry of network marketing | | | | and cover it up by appearing busy. |
| today, there's no reason whatsoever to prolong | | | | Until this person deals with the underlying fears |
| getting started in a home based business. | | | | and feelings and changes how they think and feel |
| Often, as I begin a network marketing consulting | | | | about themselves, they will remain a student. For |
| appointment, I'll ask my student if he/she took | | | | a home based business owner or network |
| the action steps we laid out for them the week | | | | marketer who truly desires to have a healthy |
| prior. Many times I discover that the student is | | | | business and become a leader, acknowledging |
| still reading or studying or bought another book or | | | | these balls and chains and finding the right help will |
| program rather than take what they've learned | | | | be a good first step on the right path. |
| and implemented marketing. | | | | Focusing on personal development and working |
| Knowledge without application is just knowledge. | | | | with a coach if necessary to help overcome |
| Applied knowledge leads to progress and | | | | some of these deeply rooted problems will |
| ultimately success in network marketing. I explain | | | | release the mental hang-ups that will now pave |
| to my students that network marketing and | | | | the way for implementation and leadership |
| operating a home based business is really an "on | | | | development. |
| the job training" experience. Failures, setbacks, | | | | Sometimes we start out in business with the cart |
| discouragements are all stepping stones to | | | | before the horse. In actuality, perhaps we need |
| success. How soon they want to be successful | | | | to pause what we're doing, evaluate why we |
| depends on how fast they can start and fumble | | | | aren't moving forward, seek out help if need be, |
| forward and accept that as part of the overall | | | | get the horse out in front of the cart, then put |
| learning curve. But this really freezes them up. | | | | the giddy up in our business. |
| Mentally, they are not able to move, except to | | | | I heartily applaud those entrepreneurs who have |
| more study. | | | | the guts and courage to face their fears and |
| There are many network marketing books that | | | | move toward their dreams. No, I give them a 10 |
| share million dollar nuggets and network marketing | | | | minute standing ovation. It's this determination to |
| seminars all around the world presented by top | | | | overcome that will allow them to join the ranks |
| notch trainers and professionals in the industry. In | | | | of the 2% of home based business owners who |
| these books and seminars will all give a call to | | | | make it and create lives for themselves and their |
| action of some kind. They are authored for the | | | | families beyond their wildest imaginations. |