| Information marketing is all about sharing the | | | | the go and would much prefer to download the |
| knowledge you already have with the people who | | | | mp3 of your audio, print the document you have |
| want to know what you know. I have found that | | | | provided to them, and go about their business for |
| presenting this information in the form of | | | | the day. The idea of being glued to their |
| teleseminars and webinars is the fastest and | | | | computer in order to watch a webinar is not |
| easiest way to share it to my prospects. If you | | | | appealing to them at all. |
| are used to teaching one on one or with written | | | | On the other hand, there are many areas where |
| information, you will want to consider several | | | | seeing your computer screen is a must. For |
| things before you attempt to add teleseminars | | | | example, if you are teaching technology, your |
| and webinars as part of your marketing strategy. | | | | audience must be able to see exactly where you |
| Holding a live presentation will allow your guests to | | | | are clicking to make things happen. A webinar |
| be there with you in real time. This may also be a | | | | training makes perfect sense for this type of |
| hindrance if anything does not go as planned. | | | | subject matter. They will be more than willing to |
| Making a detailed outline of what you will discuss | | | | set aside the time necessary in order to learn |
| will make your presentation go more smoothly. | | | | what you are teaching them. |
| You may also want to practice what you will be | | | | Once you begin offering teleseminars and |
| showing before your presentation begins. I like to | | | | webinars to your audience you will have set |
| let them know the topic well in advance, and then | | | | yourself apart from the other marketers who |
| remind the audience of what we will be talking | | | | only write down their information. The idea of |
| about just as we begin. | | | | letting your voice be heard will help your |
| Some topics are better off as teleseminars. This | | | | prospects to connect with you more quickly and |
| would include any information that can be shared | | | | on a more personal level. Don't be afraid to make |
| without having to show your screen or a | | | | a mistake or to show your vulnerability to your |
| PowerPoint slide. You can always include a written | | | | audience; this will only serve to endear yourself to |
| document that can be downloaded as a PDF | | | | them. |
| (portable document format). Many people are on | | | | |