| No one is perfect, and letting the people on your | | | | aspects of Internet marketing. |
| list know this can be an important part of building | | | | One time something I was attempting to teach |
| your relationship with them over time. Show that | | | | did not work, and that broke the tension with the |
| you are vulnerable, and people will be more likely | | | | group. We all had a good laugh and everything |
| to relate to you. This must be done in the right | | | | changed immediately. I began to have fun |
| way, so that you make the connection with your | | | | teaching technology to non-techies, and they |
| prospects you are hoping for. Otherwise, you risk | | | | began to feel much more comfortable asking me |
| creating a misunderstanding that may hurt your | | | | questions on even the smallest things. |
| business in the long run. | | | | This led to a relationship between my prospects |
| Start out by showing your expertise in your niche. | | | | and I that was priceless. They finally trusted me |
| Deliver your information to your prospects by | | | | enough to let their guard down, and I was |
| email, blog post, and teleseminar in order to give | | | | comfortable in trying new things while I was |
| them multiple ways to consume the knowledge | | | | teaching. If something did not work as it was |
| and become comfortable with you. You may also | | | | supposed to, and that happened more often than |
| want to create videos with either your voice or | | | | not, everyone knew that we could start again |
| your face. All of this helps them to get to know | | | | and try it slightly differently than we had the first |
| you as well as possible without meeting you in | | | | time. Everyone was engaged in the learning |
| person. | | | | process, and we all became more creative when |
| When the opportunity presents itself, let them | | | | it came to figuring out what would work and why. |
| see that you are not perfect. This can happen in | | | | Look at your niche and area of expertise to see |
| a variety of ways, such as when you are | | | | what you could share that would allow you to |
| discussing something you are not an expert in. | | | | show your vulnerability. When we reveal ourselves |
| This happened for me when I began teaching | | | | to others in a way that makes us seem more |
| technology. I was honest from the very beginning | | | | human, we instantly build stronger relationships |
| when I said that this was a challenge for me. | | | | that can mean a huge difference in both the way |
| When I began demonstrating how to upload web | | | | we feel about our businesses as well as our |
| pages, install blog software, and other technical | | | | bottom line. |