E-reader a huge emerging market bubble serious product homogeneity

vSince last Christmas Amazon e-book sales sincebusiness, and announced a mobile phone to read
the book more than physical, electronic publishingthe standards and rates into the proportion and
will replace traditional voice no ceased publication.content service providers, and introduced the 8
In China both the equipment manufacturers,electronic readers.
content providers, and even the operators areEntered in 2010, has dozens of domestic
planning to enter the e-reader market, in order topublishers, equipment manufacturers, mobile
slice. However, every effort to buildoperators, announced its entry into high-profile
multi-e-reader market is out of the discordante-reader market. For a time, e-reader war
voices. According to informed sources, Datangimminent.
Telecom late last year launched an electronicDigital publishing is not to release electronic reader
reader in Guangdong since listing sold only 300.Back in 2008, just e-reader launched in China over
Now, in the hot e-book market, we vaguely sawthe traditional publishing houses have caused panic,
a huge "bubble."but calm down after the decision of many
Content providers, operators, wading electronicpublishers have joined the industry, in addition to
readersigning an agreement with the e-book
Recently held in the second of the Tenth Nationalmanufacturers to provide digital publications, there
Book Fair has become an important trading digitalis the use of its resources to create your own
publishers of collective appearance of the stage.eBook. "The future of the publishing market will
Shanghai Century Publishing Group has launchedmainly in digital publishing." Who is responsible for
the "Ci Hai Yue readers," the Chinese Publishingthe development of a domestic electronic
Group and China Mobile will soon launch e-readerspublishing group of technical staff readers said.
... ... "In the last year's Book Fair at the meeting, aThe technical staff from the start by the end of
very exclusive digital publishing traditional publishing,2009, a publishing group responsible for the
but in this year's Book Fair At the meeting, manydomestic development of electronic readers,
traditional publishers have launched their own digital"e-reading technology is now very mature, and
publications, and began to march to digitalsignificantly reduce development time, which is
publishing. "participants of the publisher toldwhy so many in 2010 the publisher announced the
reporters.launch of its own electronic reader brand. but
Quintana white machine, screen painting quaintintroduced a number of e-reader, we in fact not
scenes of 108 built-in genuine book is, indeed,difficult to find, there is a lot of electronic reading
many people are attracted onlookers, but thisdevices homogenization. " The technical staff
machine is launched by the China Publishing Group,admitted that, due to the influx of a large number
the electronic reader, "This electronic reading Withof publishers digital publishing market, they
the launch marks the formal entry into the Chinadeveloped electronic reader products have been
Publishing Group electronic reader industry, butindefinitely delayed listing. "We mainly research and
also from the traditional Chinese Publishing Groupdevelopment of electronic reading devices a short
Publishing Group Publishing Group to the newtime, does not have the e-reader market has
important step forward. " China Publishing Groupbeen outside the functions and features.
president Niezhen Ning said. According to staff ofConducting market research, we found that this
the introduction, this electronic reader includesreader did not market prospects, launch is at a
China Publishing Group, have all books andloss, so We decided to have some characteristics
electronic copyright, for readers to download thesuch as product re-launch when. "
reading. But relied on the contents of theRemarks from the technical staff is not difficult to
advantages of its readers in the market price ofsee the development of e-reader has entered a
around 5,000 yuan, compared with the popularsaturation phase.
reader on the market two or three thousand"Now e-readers, and some speculation by the
dollars higher than the price of a big cut.media, too 'fire', and so many people do not know
In the 5th of this month, China Mobile has officiallydoorway also flooded into the market.
announced the phone to read the commercial