| When you submit a free reprint article, the | | | | Customizing your resource box is the cherry on |
| resource box is the only place where you can | | | | the sundae. In some way make it so that the |
| promote your own business, website and | | | | resource box is adapted to fit the specific topic |
| products. | | | | of your article. This continuity makes your |
| Your article should be educational, teaching your | | | | resource box more effective and encourages the |
| readers something helpful about your niche. Only | | | | reader to keep on reading. |
| in the resource box can you try to convert the | | | | HELPFUL RESOURCE BOX TIPS |
| reader's interest in your article topic to an interest | | | | => If you are creating a HTML resource box |
| in your own products, business and website. | | | | where you can hyperlink anchor text to form the |
| The resource box is the payoff for the website | | | | link to your website, do not hyperlink the same |
| owner/author, and a well written resource box | | | | keywords for each article. Use a variety of |
| can increase the number of visitors to your | | | | keywords. |
| website. | | | | => Link to just one website. It may be tempting |
| THE ELEMENTS | | | | to throw in links to all of your sites, but the idea is |
| The basics of what every resource box should | | | | to convince readers to go to your site. If you list |
| include: | | | | too many websites, then you do not have |
| *Your author name | | | | enough space to do much convincing. Also, many |
| *Why should the reader trust your knowledge in | | | | publishers have restrictions on the number of links |
| this area? Give a little bio info to show why you're | | | | you can include, and they will decline articles that |
| qualified to give advise in this area. Just a | | | | have an overabundance of links. |
| sentence will do. | | | | => The link in your text resource box should be a |
| *Why should the reader go back to your | | | | fully formatted URL, meaning that it has ' at the |
| website? Give them a reason to click your | | | | beginning of it. |
| website link. | | | | => Do not put punctuation directly after your |
| *A call to action. Very simply, tell the reader what | | | | URL (that can mess up the formatting). |
| to do--click your link, for more information go to | | | | => Be sure that your links work. Just preview |
| [your website URL], etc. | | | | your article and click the link(s) in your resource |
| *Your website URL. | | | | box to be sure the link works and leads to the |
| LURING READERS TO YOUR WEBSITE | | | | website to which you're trying to direct readers. |
| An integral part of your resource box is the "lure" | | | | CONCLUSION |
| or incentive for the reader to click the link to | | | | Compared to your article your resource box is a |
| your website. | | | | very small piece of text, but it is the crux of |
| Here are some effective gifts to offer your | | | | your article marketing campaign. Article marketing |
| readers back at your website: | | | | is all about generating targeted leads to your |
| *A free e-book or report | | | | website, and the resource box is how your article |
| *A free newsletter | | | | drives traffic to your website. |
| *A discount on your products or services | | | | For best results, follow these guidelines and take |
| *A blog or squidoo lens offering more helpful tips | | | | the time to thoughtfully word your resource box, |
| *A great product or service is oftentimes enough | | | | giving your readers a reason to trust you and be |
| to inspire readers to click | | | | more interested in your website. |
| CUSTOMIZE YOUR RESOURCE BOX | | | | |