| Contrary to the way things may appear, not | | | | which you can later notify with additional |
| everyone is in front of their computer 24 hours a | | | | information about your website product or |
| day. Offline media and real world person-to-person | | | | service. |
| contact still plays an important role in business and | | | | When promoting offline, it's important to target |
| marketing. Because of this, you should not restrict | | | | those people who will actually show interest in |
| the marketing of your online business presence to | | | | your service or product. Certainly, you may have |
| only online methods - you should also be using | | | | a social club in your area you can contact to set |
| offline techniques. How to begin? Here are a few | | | | up a meeting. Be sure to distribute business cards |
| tips. | | | | with your website and email address and a reason |
| One of the more popular techniques is to create | | | | to visit. |
| inserts for newspapers. If you are selling a | | | | You can also arrange to offer an informative |
| product, you can create a marketing insert that | | | | presentation related to your online product or |
| targets internet users. Including your URL and | | | | service at your local chamber of commerce or |
| email address on the insert along with a call to | | | | similar business organization. These types of |
| action is an ideal way in which to garner traffic. | | | | groups are always looking for interesting speakers |
| Here is a wonderful example of how to use | | | | for their meetings too. |
| offline contacts for marketing your online business | | | | Once you determine what type of meetings are |
| this way: A travel agency who does most of | | | | being held, inquire as to the subject of the |
| their business online is falling on hard times. The | | | | meetings so that you can target those groups |
| owner of the agency decides to contact a large | | | | who will readily accept your presentation. This can |
| clothing chain whose circulars are included in | | | | be very affordable as it enables you to get the |
| Sunday newspapers with a large distribution. She | | | | word out about your online business without |
| contacts the store's advertising department and | | | | having to resort to mainstream media costs. |
| asks if they would give her a half page insert | | | | At these meetings, make sure to also hand out |
| within their Sunday circular. | | | | printed material such as an outline of your |
| While there is a slight fee, by placing her website | | | | presentation with room to take notes. Of course, |
| information and a discount travel offer to those | | | | make sure your website information is included. |
| who visit the website after reading the ad, she | | | | This way, those attending will receive something |
| receives a brand new stream of traffic to her | | | | of value they can take home and refer to later, |
| website and several new clients. | | | | where they will again be exposed to your online |
| Another method you may wish to use is to offer | | | | business's marketing message. |
| free offline classes at your local community | | | | These are just a few suggestions to help your |
| center or other school facility in which you can | | | | business internet marketing online succeed. Use |
| teach about the product or service you are | | | | these as a starting point and then continue to |
| offering online. Issue a press release to the local | | | | develop your own toolbox of offline marketing |
| media, radio, cable television and print publications, | | | | methods that will help to expand your online |
| especially your local area's free newspapers. Use | | | | presence. |
| this opportunity to establish a list of contacts | | | | |