| Contrary to the way things may appear, | | | | opportunity to establish a list of |
| not everyone is in front of their | | | | contacts which you can later notify with |
| computer 24 hours a day. Offline media | | | | additional information about your |
| and real world person-to-person contact | | | | website product or service. |
| still plays an important role in | | | | When promoting offline, it's important |
| business and marketing. Because of this, | | | | to target those people who will actually |
| you should not restrict the marketing of | | | | show interest in your service or |
| your online business presence to only | | | | product. Certainly, you may have a |
| online methods - you should also be | | | | social club in your area you can contact |
| using offline techniques. How to begin? | | | | to set up a meeting. Be sure to |
| Here are a few tips. | | | | distribute business cards with your |
| One of the more popular techniques is to | | | | website and email address and a reason |
| create inserts for newspapers. If you | | | | to visit. |
| are selling a product, you can create a | | | | You can also arrange to offer an |
| marketing insert that targets internet | | | | informative presentation related to your |
| users. Including your URL and email | | | | online product or service at your local |
| address on the insert along with a call | | | | chamber of commerce or similar business |
| to action is an ideal way in which to | | | | organization. These types of groups are |
| garner traffic. | | | | always looking for interesting speakers |
| Here is a wonderful example of how to | | | | for their meetings too. |
| use offline contacts for marketing your | | | | Once you determine what type of meetings |
| online business this way: A travel | | | | are being held, inquire as to the |
| agency who does most of their business | | | | subject of the meetings so that you can |
| online is falling on hard times. The | | | | target those groups who will readily |
| owner of the agency decides to contact a | | | | accept your presentation. This can be |
| large clothing chain whose circulars are | | | | very affordable as it enables you to get |
| included in Sunday newspapers with a | | | | the word out about your online business |
| large distribution. She contacts the | | | | without having to resort to mainstream |
| store's advertising department and asks | | | | media costs. |
| if they would give her a half page | | | | At these meetings, make sure to also |
| insert within their Sunday circular. | | | | hand out printed material such as an |
| While there is a slight fee, by placing | | | | outline of your presentation with room |
| her website information and a discount | | | | to take notes. Of course, make sure your |
| travel offer to those who visit the | | | | website information is included. This |
| website after reading the ad, she | | | | way, those attending will receive |
| receives a brand new stream of traffic | | | | something of value they can take home |
| to her website and several new clients. | | | | and refer to later, where they will |
| Another method you may wish to use is to | | | | again be exposed to your online |
| offer free offline classes at your local | | | | business's marketing message. |
| community center or other school | | | | These are just a few suggestions to help |
| facility in which you can teach about | | | | your business internet marketing online |
| the product or service you are offering | | | | succeed. Use these as a starting point |
| online. Issue a press release to the | | | | and then continue to develop your own |
| local media, radio, cable television and | | | | toolbox of offline marketing methods |
| print publications, especially your | | | | that will help to expand your online |
| local area's free newspapers. Use this | | | | presence. |