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Leadership Lessons For Sales Managers

Leadership, like class, is hard to define,Leadership  begins  when  people  disagree.
but  easy  to  spot.
- Leaders recognize that performance and
Someone once defined management as "theprogress are forged on the anvil of
effective coordination of the efforts of theconstructive  conflict.
individuals in a group to accomplish that
stated objectives of the organization."- Leaders are willing to be unloved! In the
Managers get results by establishing goalswords of Admiral John S. McCain (the late
and working with and through people tofather of the Senator): "People may not love
achieve  those  goals.you for being strong when you have to be, but
they will respect you for it and learn to
As a manager, your success depends on yourbehave themselves when you do." Try it; it
ability  to:works!
- Find and attract career-oriented men andQualities  of  an  Effective  Leader
women who have the knowledge, skills and
attitudes to do the job, who are motivated to- Leaders are purposeful; they have a clear
work, and who will cooperate with you andview of their objectives and avoid
each  other,  and;digressions  into  irrelevancy.
- Develop and manage these people to meet- Leaders know their stuff; they have a
specific  performance  standards.thorough grasp of their subjects, when
possible, backed up with hands-on experience.
Management is a process because it involves a
series of skills. But management is as much- Leaders are prepared. No matter how well
attitude as it is skills. Managers should beyou know what you're talking about, choose
helpful supporters, working to build trustappropriate ways of getting your message
and confidence, and seeking to improveacross.  Avoid  shortcuts.
performance by recognizing that individuals
have different needs, motivations and- Leaders are enthusiastic, but season their
aspirations.enthusiasm with intelligence and appropriate
humor.
That means, the more of a leader you are, the
better  manager  you  will  be.- Leaders understand the use of drama. Dull
is boring, so cultivate a sense of staging,
Happily, most leaders are made, not born.especially  when  addressing  a  group.
They are cultivated, shaped and strengthened
by education, training and real-world- Leaders are confident and easy-going.
experience. Understanding leadership ANDRegardless of their management style, they
management is a good way of becoming morespeak clearly, projecting their voices and
proficient  at  both.looking people in the eye. Distinct speech is
a sign of distinct ideas; self-assurance
What is leadership? What does it take to be acatches  on.
leader?  Here's  a  short  course:
- Leaders maintain a positive attitude. They
- Leadership means having a mission andnever speak ill of their organizations or of
inspiring others to be committed to it. Theindividuals under their management. The glass
mission is everything; leaders approach itis  always  half  full,  never  half  empty.
with  enthusiasm.
- Leaders demonstrate the contagion of
- Leaders are agents of change; they makeexample. It's not enough to talk the talk;
decisions based on a vision of the future,leaders  must  walk  the  walk.
not  just  on  established  directions.
- Leaders support their subordinates, giving
- Leaders take risks to make things happenthem the widest possible authority and
that  would  not  otherwise  happen.discretion, while keeping responsibility
centralized  with  themselves.
- Leaders need a combination of competence,
integrity, credibility and authority. They're- Leaders live the U.S. Army's motto: Adapt,
seen as being involved in a lot of things andImprovise  and  Overcome.
able  to  answer  a  lot  of  questions.
Leadership  Makes  Businesses  Work
Leadership is a collaborative, not
individual, process. It's the ability to getIf management ability keeps systems operating
people to do what you want them to becauseefficiently, leadership identifies management
they  want  to  do  it!needs and seeks systems to address them. If
management skills are required to administer
-  Leaders  help  people  do  their  best.existing programs and systems, it takes
leadership to create a vision of success, and
- Leaders depend on themselves and act onget  people  excited  about  attaining  it.
their own authority, but they recognize the
importance  of  others.In short, leadership-provided by agency
heads, sales managers and other members of
- Leaders ask questions and know how tothe management team-makes businesses work. It
listen.enables them develop to the limits of their
potential, then helps them break those
- Leaders let others talk; they don't talklimits.
about  themselves.
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